AWFanAgain
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Location: Linda as she catches a glimpse of...???
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| Posted: Tue Mar 17, 2009 8:00 pm Post subject: Great Idea |
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Roger, editor of *welovesoaps*, had the following commentary today. Oh how I wish it all comes true!
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It was announced earlier today that new series of trading cards picturing AMERICAN IDOL judges and contestants will be issued on April 21 by show producer FremantleMedia and trading card publisher Upper Deck. The series will feature 138 cards of past and current contestants, with five cards in each pack.
This made me think about the soap opera trading cards that were around in the early 90s. I don't know if there is a market for such things today but I do believe there are a number of merchandising opportunities out there not be used.
The obvious one is classic soaps on DVD. With such a huge collection of episodes (what remains that is), a company like P&G should be finding ways to make money rather than leave the gone but not forgotten shows in deep storage. ANOTHER WORLD is available at Hulu.com, but what about TEXAS or SEARCH FOR TOMORROW or THE EDGE OF NIGHT? The P&G Classic Soaps Channel on AOL went away at the end of last year. How about a lower tier cable channel that does nothing but rerun these shows all day?
Individual storylines could be marketed to target audiences as well. Luke and Noah fans would certainly buy DVDs of their story, or pay for "extras" online. The same probably goes for a number of other couples like "Scrubs" or "Otalia" as well.
The key would always be to produce the merchandise in a low cost way that maximizes profits.
What type of merchandise do you think would be profitable for the soaps today? |
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