keshy
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Joined: 18 Apr 2008
Posts: 35
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| Posted: Fri Jul 10, 2009 3:38 am Post subject: Make Gift Certificate: A Marketing Tool for Cleaning Biz |
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Retail gift card is one of the most useful trade tools today, with the increase in the use of it during holiday seasons. Cleaning businesses, at first, may see the idea of gift certificates inappropriate for them. However, they can actually use it as part of their marketing strategy and use it to increase the earning of the business. Usually, the idea is highly appropriate to areas with high density where there is a higher probability of people discussing cleaning services.
The ability of recurring service again and again for certain considerations is the basis of cleaning business. What scares many cleaning service businesses is to have a one time unobserved job, though many businesses in the field do well, Also, what makes gift certificates unappealing to many cleaning service businesses is the wavering of the service after initial try. One issue about choosing gift certificate as an option that involves the cleaning service business and the holder of the gift certificate is that they do not have the same sense of value and expectation related to the certificate. For the service provider, the amount of service, related to the value printed in the gift certificate, will depend on the condition of the place to be cleaned. The expected result of the customer will not always be equal to the output that provider will give, which then leads to unsatisfied customer expectation.
A solution to this problem regarding gift certificates for cleaning business includes the following ways.
1. Asking questions to the buyer about the conditions of the area of the gift certificate receiver so that the service provider will be able to approximate the services it will give, which is are to be presented adequately during redemption.
2. Suggesting regarding the gift certificate-service correspondence or how much service a certain gift certificate can acquire so that the buyer will be able to acknowledge the limitations of his or her purchase, preventing too much expectation soon.
3. Communicating with the clients, the specific services offered in the gift certificate so that they will be able to know the limitations of what they have in their budget; to be able to know what to prioritize according to what the buyers need and what they have in hand.
By doing the above ways, cleaning businesses may realize how useful the gift certificate as a tool for increasing their market and for producing repeat clients from the recipients of gift certificates.
For more: How to start a cleaning service |
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