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geaugalakeinexile
Splash Landing
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Splash Landing


Joined: 26 Sep 2007
Posts: 103


Posted: Mon Jul 07, 2008 10:24 am    Post subject: This is how you do off season marketing.
· Quote

From the Buffalo Business First website.
<quote>
The Buffalo Bills have struck a new partnership deal with Darien Lake Theme Park Resort.
The organizations are teaming up to offer Bills' fans a chance to win a 2009 "family four pack" of season passes for the popular Genesee County theme park. During each home game at Ralph Wilson Stadium this year, the Bills' mascot, Billy Buffalo, will sign the Darien Lake ad in the Bills' "GameDay Digest" magazine. The fan with the autographed program will win the passes.

As part of the deal, Darien Lake will receive increases in its Bills-related Internet, television and print advertising vehicles.

"It is truly an awesomne opportunity for both organizations and a great opportunity for Darien Lake to be a part of the Buffalo Bills tradition," said Chris Thorpe, Darien Lake general manager<end>

Keeping your name in front of the locals during the off season is very smart. This is the kind of thing that you never see from CF.
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Dominator56
Tidal Wave Bay
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Tidal Wave Bay


Joined: 18 Jul 2007
Posts: 1159
Location: Akron, Ohio

Posted: Mon Jul 07, 2008 11:09 pm    Post subject:
· Quote

Wow, thats good marketing...and it helps both the Bills and Darien Lake....cool. Smile
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