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FOR EX-‘IDOL’ SINGER, LIFE MAY NOT BE SWEET, BUT IT IS CREAMY

CHRIS RICHARDSON was on the phone, telling me the new American Idol ice cream has half the fat of regular ice cream.
There are five new flavors in all. His favorite is something called Cheesecake Diva. He likes that better than Mint Karaoke Cookie, Cookies ‘n Dreamz and One Split Wonder. Even though he’s a self-described health nut, Chris is a big cheesecake guy.
He also likes ice cream, “most definitely.”
But why did the “American Idol” finalist from Chesapeake, who finished in the top 10 in the television singing competition last year, want to talk about ice cream?
Because it’s part of his strategy for increased exposure. He’s in town this week on his new job as an Edy’s ice cream spokesman.
Last fall, he had just come off a 60-day tour with the traveling “Idol” show, was working on an album and splitting time between Virginia and California when the offer from Edy’s “came his way,” he said, Hollywood style, as if it breezed in on a paper airplane.
Sure, being on “American Idol” opens some doors. But he thinks things may be tougher on him because of his fame. He is unsigned, a musical free agent.
“You can go into a record label, and they don’t want you because you’ve been on the show,” he said.
Now, every bit of exposure helps. He never knows where a break could come.
“Anything you can do – it can be a clip of your song on a Rhapsody commercial – and your single could just blow up.”
So Richardson, 24, is looking for his shot at a place where the doors open automatically.
Wednesday he’ll be at the Farm Fresh on Mount Pleasant Road in Chesapeake as part of a 10-date tour of grocery stores across the country. “It is a humbling experience,” he told me.
Sometimes he’s in the frozen-food aisle, but mostly he’s set up wherever the store can accommodate a crowd. In other cities, like Seattle or San Diego, a few hundred people showed up, and for two hours he posed for pictures and signed autographs.
Local shoppers can register online for a chance to have him perform at their house.
An early version of his new single, “All Alone,” is on an Edy’s compilation album, free if you buy two containers of ice cream. Justin Guarini, a runnerup from the first season of “Idol” and co-star of the 2003 movie “From Justin to Kelly,” is also on the album.
On the company’s Web site, Richardson and fellow “Idol” star Melinda Doolittle sing jingles the Edy’s marketing staff wrote for each of the new flavors.
“Banana – I wanna have ya/In a sundae/what a fun day”
Or “Mint Karaoke Cookie you’re the best/Better than the rest/on a med exam you pass the test/You’re my favorite house guest.”
Or – and brace yourself, because this gets a little funky – “The Most Orange-inal (yeah!) is sweet and rich/it can satisfy your craving at the flip of a switch.”
Richardson is excited to see his friends and family in Chesapeake this week. They’re curious about his record. And he’s eager to meet fans from his hometown, because he thinks there’s a special bond.
After the store meetand-greet Wednesday, he’ll play a three-song concert for the online contest winner and 20 friends. He takes requests.
“If I don’t (know it), I’ll try to wing it.”
And from there, he’ll move on to the next grocery store, on to the next steamed-up freezer door.
Hawking ice cream may sound a little silly, but Richardson wants to know that he did everything possible to make it in the music business and that he made each decision with his career in mind.
“I mean, it’s ice cream,” he said. “It’s not like it’s Brussels sprouts.”
Mike Gruss, (757) 446-2277 mike.gruss@pilotonline.com

To win a home concert from Chris Richardson, enter online at www.slowchurned.com by noon Tuesday. He will be at the Farm Fresh at 1464 Mount Pleasant Road, Chesapeake, from 3:30 p.m. to 5:30 p.m. Wednesday.
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And he’s eager to meet fans from his hometown, because he thinks there’s a special bond.

aaawww you better believe it Chris!!!! Hug

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play a three-song concert

Only three????? Shocked

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“I mean, it’s ice cream,” he said. “It’s not like it’s Brussels sprouts.”

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haha I LOVE the brussel sprouts part. That is just so chris to say that haha. hope one of you va girls win the contest! I'm reallyy pulling for you. AND thanks for posting this so quickly!
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Alex

Props go to creativemind

Meames WILL win this contest! I have faith haha! She's been entering EVERYDAY since it started and while she was away had ppl entering for her!

GOOD LUCK MEAMESY!!!! Hug

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**THB Princess <3**
>Future Kasey Kahne baby momma<

Meames I'm praying for you girl!!! You know he would SO love it if one of you VA girls wins the concert! Since he has that "special bond" with you and all! ;)

LOVE the brussell sprouts part! rofl

Heck, I hate 'em, but if Chris was selling them? I wouldn't hesitate to fill my entire bathtub with those things! LMAO

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*Avi made by Jenlar
*Quote in siggy from Mr. David Cook on Leno 5/22/08 Smile

Nurse_KJ wrote:

LOVE the brussell sprouts part! rofl

Heck, I hate 'em, but if Chris was selling them? I wouldn't hesitate to fill my entire bathtub with those things! LMAO

HAHA!

I totally agree with you on this one Nurse!
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Meames wrote:

FOR EX-‘IDOL’ SINGER, LIFE MAY NOT BE SWEET, BUT IT IS CREAMY

“I mean, it’s ice cream,” he said. “It’s not like it’s Brussels sprouts.”

.

i luvved dat part it was funni lolz, thanx 4 posting
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Meames when will they officially announce that you've won? Smile

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Alex

Props go to creativemind

stranded_angel wrote:

Meames when will they officially announce that you've won? Smile

I don't know Alex - it's 4:30pm and no call yet Confused

we have the same favoritee!!!
ahhh thats shweeet!
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♥

awww I love that BOI!

I know yall are going to have a great time tomorrow!!!
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**DISCLAIMER** The views and opinions expressed on or off this board by members are in no way related to the views and opinions of The Richness as a whole. Our sole purpose is promoting and supporting Chris Richardson.

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