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Storie
Administrator
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Joined: 16 May 2007
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Location: Hockey Town, MI
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| Posted: July 9, 2008, 8:42 pm Post subject: Cook signs endorcement deal |
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SKECHERS USA, Inc., a global leader in the lifestyle footwear industry, today announced that it has signed recent American Idol winner and rising star David Cook to a global endorsement agreement. This deal marks the first male celebrity to make SKECHERS' roster since 2002, when actor Robert Downey Jr. was the face of the global brand, and the second American Idol winner, with Carrie Underwood being the first in 2005.
With exclusive worldwide rights to advertise footwear using Cook's image through December 2009, SKECHERS will feature the 25-year-old singer in various SKECHERS' styles through a campaign that will reflect his personality, interests and appeal. Launching in Fall '08, the campaign coincides with the "PopTarts American Idols Live! Tour 2008," and the debut of David's first post-Idol album on 19 Recordings/RCA Records. The SKECHERS Cook campaign will include print, outdoor and in-store.
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Today is a new day.
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GBCHES1
Supermodel
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Joined: 19 Aug 2007
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Location: Chesapeake, Va. (Great Bridge)
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| Posted: July 10, 2008, 10:43 am Post subject: |
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Way to go DC.  Good for him! He is definitely a rising star. 
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CRichGirl86
Bartender
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Location: Ohio
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| Posted: July 10, 2008, 10:55 am Post subject: |
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Woo hoo for DC! He will be in the music industry for a long time to come!
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GreenEyes
Manager
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| Posted: July 10, 2008, 1:46 pm Post subject: |
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Woo hoo!! Skechers is a good affiliation. I agree that he will be around for a long time in the industry.
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CMRfan21
Rockstar
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Location: Pelham, NH
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| Posted: July 10, 2008, 6:14 pm Post subject: |
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YAY for Cookie! =]
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Work2deth
Supermodel
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Joined: 17 May 2007
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Location: Richmond, VA
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| Posted: July 10, 2008, 10:40 pm Post subject: |
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Wohoooooooo! Way to go David!
Yep, he is going to go very far in this music industry world.
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